Why My Brand Isn’t Beige—And That’s Okay
Beige is pretty. Polished. Pinterest-perfect.
But it never felt like me.
I’m here to tell you why I chose bold colors, big energy, and full-hearted visibility—and why playing it safe might be costing you connection.
You’ve seen it everywhere—those beautifully muted Instagram grids, softly filtered neutral tones, and the endless stream of cream-colored couches and linen outfits. It’s a whole vibe. One that whispers luxury, calm, and minimalism.
But if you’ve spent five minutes with me or scrolled through my website, you already know:
I’m not beige.
I’m bold navy. I’m bright gold. I’m sunflower yellow on a blue-sky day. I’m the pop of color that catches your eye in a sea of sameness.
Because here’s the thing—
My brand isn’t about blending in.
It’s about showing up.
With heart. With clarity. With energy.
I built my brand to reflect who I really am—not a trend, not an algorithm-pleaser, not a copy of someone else’s aesthetic. It’s rooted in authenticity and connection. Because when you’re inviting someone to help you buy or sell your home, that decision deserves more than beige. It deserves someone who shows up fully.
Bold colors, bold moves.
The deep navy in my brand? That’s the trust. The wisdom. The strategy behind the scenes.
The golden tones? That’s joy. That’s warmth. That’s me in your corner, lighting the path forward.
The yellow? Well, that’s just pure heart—and maybe a little hummingbird magic.
These colors aren’t accidental. They’re intentional. Just like the way I work.
So if you’re building your brand—or your life—and you’re wondering if you need to soften your edges or tone it down to fit in…
Here’s your permission slip:
You don’t.
Stand out. Be bold. Embrace what makes you different. That’s where the real magic lives.
I don’t just help people buy and sell homes—I help them step confidently into their next chapter. And I do it by being fully myself, every step of the way.
Chrysti Tovani
REALTOR® #01118449 | Founder of I Love Fair Oaks
Bold Moves. Bigger Results. No More Waiting.
Chrysti Tovani is a REALTOR® based in Fair Oaks, CA, serving the greater Sacramento area—including Orangevale, Carmichael, and nearby neighborhoods. She’s also a multimedia journalist and founder of I Love Fair Oaks, a local media platform spotlighting the people, places, and businesses that make Fair Oaks feel like home. With a background in real estate, mortgages, and marketing, Chrysti helps clients move through life’s transitions with strategy, empathy, and confidence.
Serving Fair Oaks, Sacramento, Placer & El Dorado Counties
916-320-2663 | c@chrystitovani.com
DRE# 01118449 | Nick Sadek Sotheby’s International Realty
Seller’s Playbook: https://stan.store/chrystitovani/
Schedule a Call: https://stan.store/chrystitovani/p/lets-talk-strategy-for-your-next-move
